Hotel Rosso23 - Wtb Hotels Florence Interior photoHotel Rosso23 - Wtb Hotels Florence Room photoHotel Rosso23 - Wtb Hotels Florence Exterior photo
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From111US$ /night
Check-in
23Apr2026Select date
Check-out
24Apr2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123
-
Steps from Basilica of Santa Maria Novella
Great
8.9
9.2
/10
4.3
4.1
/5

Location

Hotel Rosso23 is situated just 5 minutes on foot from the iconic Duomo and Santa Maria Novella railway station. This prime location along Piazza Santa Maria Novella provides easy access to a variety of bars and restaurants. Guests arriving by car can take advantage of convenient parking options nearby.

Rooms

The hotel offers 42 brightly decorated rooms, with an emphasis on practical and stylish accommodations. Options range from French rooms, ideal for quick stays, to Superior Rooms with views of Santa Maria Novella. Each room is equipped with modern amenities including satellite LCD TVs and minibars.

Dining

Guests can start their day with a fulfilling breakfast in the dedicated breakfast room. The hotel provides a welcoming bar area for relaxation after a day of exploration. This hospitality ensures visitors can enjoy social and culinary experiences without leaving the property.

Hotel Services

Hotel Rosso23 offers a 24-hour reception with multilingual staff to assist with any inquiries. A concierge service is available for booking tours and transfers to ensure seamless travel arrangements. Additional services include luggage storage and baby-sitting upon request, catering to a variety of guest needs.

Accessibility

The hotel is located within close proximity to the city's main attractions, allowing guests to explore Florence on foot. A fast and efficient transport link to Florence's Santa Maria Novella train station and the airport further enhances accessibility. This makes Hotel Rosso23 a smart choice for both leisure and business travelers.

Highlights

Location: 5 minutes a piedi dal Duomo di Firenze

Rooms: 42 hotel rooms

Dining: breakfast room

Hotel Services: servizio concierge

Must-do experiences

  • Visit the stunning Boboli Gardens for a peaceful escape.
  • Taste the famous Florentine steak at Trattoria Da Burde.
  • Explore the Uffizi Gallery for world-renowned art collections.
  • Stroll through the Oltrarno district for charming artisan shops.
  • Sample gelato at Gelateria dei Neri, a local favorite.
View all

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Single Room
2 persons
110 sq. feet 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
140 sq. feet 
1 Double bed
Shower
Heating
Click button to see more rooms
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Check Dates & Room Rates

See what's available for your travel dates

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay
Facilities: Great
8.8/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
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Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Ristorante Alla Griglia
400 ft
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
Explore Florence
Explore Florence
Top Attractions
Activities
Dining
Entertainment
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8 minutes' walk
Iconic symbol of Florence, known for its stunning dome and intricate designs. Offers guided tours and breathtaking views.
Ponte Vecchio
Ponte Vecchio
9 minutes' walk
Historic bridge filled with shops and jewelry stores, offering picturesque views of the Arno River, perfect for photos.
Galleria degli Uffizi
11 minutes' walk
Renowned art museum housing masterpieces by Michelangelo and Botticelli. Reservations recommended to avoid long lines.
Mercato Centrale
Mercato Centrale
8 minutes' walk
Vibrant food market showcasing local specialties. Ideal for tasting Tuscan cuisine and buying fresh ingredients.
Bike Tours
2 minutes' walk
Guided bike tours available nearby, exploring Florence's culture and history. Rentals and tours suitable for all skill levels.
Relaxing at Giardino Bardini
18 minutes' walk
Beautiful gardens featuring stunning views of Florence, perfect for a peaceful stroll or a picnic. Entry fee required.
Verdoliva Trattoria Toscana
Verdoliva Trattoria Toscana
1 minute' walk
Traditional Tuscan dishes in a cozy setting. Try the handmade pasta and local wines, with vegetarian options available.
Vincanto Ristorante
Vincanto Ristorante
2 minutes' walk
Charming restaurant with a romantic ambiance. Specializes in seasonal cuisine and handmade desserts; reservations recommended.
Teatro della Pergola
15 minutes' walk
Historic theater offering a variety of performances, including operas and concerts. Enjoy an elegant night out.
Jazz Club Firenze
10 minutes' walk
Live music venue featuring jazz performances and a vibrant atmosphere. Great for a relaxed evening with friends or family.
Getting around
City Centre
Florence3 min  ·  700 ft
Airports
Peretola (FLR)11 min  ·  4.2 mi
Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
A buffet breakfast is served at affordable prices. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42

Guest Ratings & Reviews

Real Guest Experiences & Ratings
Review summary
Based on recent reviews
Powered by AI
Hotel Rosso23 enjoys a prime location right on Piazza Santa Maria Novella, making it convenient, especially as it's just a few minutes from the SM Novella train station. Guests consistently praise the excellent breakfast, which features a wide variety of choices from fruits and pastries to eggs, bacon, and even mimosas. Many rooms offer wonderful views of the piazza; they typically include amenities like a mini fridge, complimentary water, and, for some, a kettle. While some found their rooms a bit small, the comfortable beds and effective air conditioning are frequently mentioned as highlights.
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Review score
Based on 671 verified reviews
8.9/10
Great
93%
Recommend
Location
9.7/10
Staff
9.4/10
Paid Wi-Fi
5.7/10
Free Wi-Fi
8.5/10
Pros
Friendly staff
Great location
Unique design
Helpful staff
Cons
Small room
Temperature issues
Guest reviews
based on 671 reviews
8.9/10
based on 1159 reviews
8.9/10
Richard from United States
Single
Superior Double Room
3 nights in November 2025
|
Reviewed:January 21, 2026
6/10

Decent Stay, Minor Issues

small roommoved stuff
The room size was smaller than I anticipated. The layout included an unnecessary corridor area. Housekeeping consistently moved my personal items during their cleaning routine! it was a bit annoying.
0 Helpful
Adrian from Germany
Single
Superior Double Room
3 nights in October 2025
|
Reviewed:November 24, 2025
9/10

Grateful for my recent stay

convenient locationhelpful staffwide varietycomfortable bed
I found the location convenient. It was very near the train station. The staff were cordial and helpful, which i appreciated. Breakfast offered a wide variety of choices. The room had a king bed and a single bed.
Facilities
9/10
The hotel provides complimentary water bottles daily, a detail i found thoughtful. Daily cleaning service ensured the room remained super clean and organised. The decor creates a cute atmosphere. I appreciated the design choices.
0 Helpful
|
Show more
Sebastian from Germany
Single
Single Room
4 nights in October 2025
|
Reviewed:November 13, 2025
9/10
efficient teamgood breakfastshort walk
The breakfast selection included many options and the team organizing it was super efficient. The location is quite near the train station, about a short walk. I had a good customer service experience .
The name sign of the hotel was too small, so it was hard to see.
0 Helpful
Questions of the users
About Hotel Rosso23 - Wtb Hotels
Is there an elevator available for guests at the hotel?
10 November 2024
Yes, there is an elevator to assist guests in accessing different floors.
If I arrive late at night from the airport, can I still check in?
15 December 2024
The reception is open 24 hours, so late-night check-ins are possible.
Is it possible to leave my bags at the hotel if I arrive before check in?
22 January 2025
Luggage storage is available, allowing guests to securely leave their bags until the room is ready.
Is daily housekeeping service provided for guest rooms?
28 February 2025
Yes, housekeeping services are available every day to ensure a clean and comfortable stay.
Are there facilities in the room for making tea or coffee?
10 March 2025
Rooms are equipped with a water boiler, tea bags, sugar, and cups for guests' convenience.
Can an extra bed be accommodated for a young child in a standard room?
18 April 2025
An extra bed can be added to the room, and nearby parking options are available.
Is parking available near the hotel, and can I unload my luggage in front?
25 May 2025
Parking options are nearby, and unloading luggage at the front door is allowed before you park.
Are there any options for interconnecting rooms for families?
30 June 2025
Interconnecting rooms are not available, but there are rooms on the same floor that are close to each other.
Do you provide converters for electrical devices?
7 July 2025
Converters are available at the reception for guests who need them for their electronics.
What are the check-in and check-out times at the hotel?
15 August 2025
Check-in starts at 14:00, and check-out is usually at 11:00.

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