HOTEL ROSSO23 - WTB HOTELS, Florence – A Smart Stay in the City
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Key details
About the Hotel
Piazza Santa Maria Novella 21,
Florence,
Italy,
50123,
Tuscany
Rooms & Amenities
Hotel Rosso23 offers 42 rooms with free Wi-Fi, satellite TV, minibar, and air conditioning. Rooms feature Egyptian cotton sheets, safes, and bathrooms with hairdryers. Some rooms overlook Piazza Santa Maria Novella and the Duomo. The French Room has a double bed, while the Superior Room includes a study space and sitting area.
Dining & Breakfast
The hotel has a modern breakfast room with checkerboard floors, banquette seating, and wooden tables. Nearby, Piazza Santa Maria Novella hosts multiple bars and restaurants, including Mercato Centrale (0.5 km) for local Tuscan cuisine.
Location & Transport
The hotel is in Piazza Santa Maria Novella, 5 minutes from Florence Santa Maria Novella train station and the Duomo. Peretola Airport is 10 km away. Key landmarks within walking distance include the Uffizi Gallery (1 km), Palazzo Vecchio (1 km), and Via Tornabuoni shopping street.
Services & Facilities
Reception operates 24/7 with concierge services for tours and transfers. The hotel provides luggage storage, currency exchange, and pet-friendly accommodations. An affiliated parking garage is available for guests arriving by car.
Design & Atmosphere
The hotel features a red and gray color scheme, with floor-length gray curtains and bold red accents. Housed in a historic building, it shares a lobby, bar, and breakfast area with sister hotel Garibaldi Blu.
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From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Florence Santa Maria Novella Railway Station1400 ft
Bus
Bus stop700 ft
Amenities
Thoughtfully designed amenities for a comfortable & memorable stay
Free Wi-Fi
Parking
EUR 48 per day
Luggage storage
24-hour services
24-hour reception
General
Non-smoking rooms
Free Wi-Fi
Parking
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Lift
Services
Valet parking
Room service
Welcome drink
Happy hour
Dining
Snack bar
Bar/ Lounge area
Room features
Air conditioning
Heating
Mini-bar
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Location
Piazza Santa Maria Novella 21,
Florence,
Italy,
50123,
Tuscany
Map view
Piazza Santa Maria Novella 21,
Florence,
Italy,
50123,
Tuscany
City landmarks
Museum
Gallerie Degli Uffizi
3000 ft
Bridge
Ponte Vecchio
2400 ft
Church
Cathedral of Santa Maria del Fiore
2100 ft
Museum
Galleria dell'Accademia
3300 ft
Square
Piazzale Michelangelo
1.4
mi
Square
Piazza della Signoria
2900 ft
Museum
Palazzo Vecchio
2900 ft
Market
Mercato Centrale
2100 ft
Museum
Pitti Palace
3600 ft
Church
Basilica of Santa Croce in Florence
5100 ft
Landmark
The Boboli Gardens
4700 ft
Museum
Bargello National Museum
3200 ft
Museum
San Marco Museum
3700 ft
Museum
Museo Galileo
3300 ft
Church
Church and Museum of Orsanmichele
2300 ft
Church
Brunelleschi's Dome
2100 ft
Landmark
Loggia dei Lanzi
2800 ft
Museum
Leonardo da Vinci Interactive Museum
3000 ft
Church
Basilica of San Lorenzo
4100 ft
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Braceria Bisteccheria Ristorante Santa Maria Novella
600 ft
Via della Scala
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Gelateria “Pasco”
600 ft
Piazza di Santa Maria Novella 16R
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Guest Ratings & Reviews
Real Guest Experiences & Ratings
Guest reviews
5.0/10
based on 7 reviews
0.9
0.9/10 based on 1415 reviews
Colin
United Kingdom,
March
2024
9.0/10
The hotel has a stunning view of the Santa Maria Novella Church and offers great facilities with outdoor seating. The rooms are comfortable and well-equipped, but the dining options could be improved. The service is attentive and includes various amenities. The location is perfect for exploring all the major attractions in Florence.
Rooms
9.0
The rooms provide a beautiful view of the Santa Maria Novella Church and are equipped with good facilities. It's lovely to sit outdoors and enjoy the surroundings.
Service
9.0
The service is excellent with attentive staff who keep everything well stocked and provide table service. The reception team is friendly and accommodating, offering a range of services including room service, valet parking, welcome drinks, and happy hour.
Location
10.0
The hotel's location is ideal, just a 5-minute walk from the train station on a popular square, providing easy access to all the major sites in Florence.
Dining
8.0
The dining experience offers great options, including many gluten-free choices. However, it could benefit from a wider selection, but the English muffins are a nice touch.
Facilities
9.0
The hotel boasts good facilities to enhance the stay, making it a comfortable and enjoyable experience for guests.
Robert
United Kingdom,
February
2024
8.6/10
The hotel is perfectly situated on the beautiful square of Santa Maria Novella, offering stunning views from rooms with little balconies. The service was top-notch with attentive staff and a well-stocked reception desk. A few eateries around the square provide dining options. The overall stay was excellent, but the pricing could be more competitive.
Rooms
9.0
I loved my room overlooking Piazza Santa Maria Novella with a charming little balcony. The view of SMN was breathtaking.
Service
9.0
The service here was exceptional, especially at the reception desk. They kept everything well stocked and offered table service too.
Location
8.0
The hotel is on a very nice square within a 5-minute walk from the train station. It's close to the station, yet in the quieter piazza of Santa Maria Novella.
Dining
8.0
The dining options were great, with many gluten-free choices to cater to different dietary needs.
Facilities
9.0
The hotel facilities were fantastic, offering a comfortable stay with all the necessary amenities.
great location
pricing
E.
United States,
January
2024
8.4/10
I absolutely loved my stay at the hotel! The location is superb, right on the Santa Maria Novella square with a view over Piazza Santa Maria Novella, making it so convenient for exploring the city. The rooms were cozy and clean, although the strangely angled shower was a bit awkward. The service was top-notch, especially with the reception desk keeping it well stocked and offering table service. However, the dining options were limited. Overall, a great value for the price!
Rooms
8.0
My room had a balcony overlooking the piazza, offering a stunning view of Piazza Santa Maria Novella. Although the shower was oddly angled, the room itself was comfortable and clean.
Service
9.0
The service here was outstanding, with the reception desk and table service exceeding my expectations. The staff really knows how to take care of guests.
Location
10.0
The hotel's location couldn't have been better, situated right on the Santa Maria Novella square and just a 5-minute walk from the train station. It's the ideal spot for exploring all the major sites.
Dining
7.0
While the dining options were limited, the great options provided some delicious meals. It would have been nice to have a bit more variety though.
Facilities
8.0
The facilities were nice and well-maintained, offering everything I needed for a comfortable stay. It was a good value for the price.
Great Location
Limited Dining Options
John
United Kingdom,
October
2023
9.8/10
I couldn't have asked for a better location for this hotel, just a 5-minute walk from the train station on the beautiful square, close to most attractions. The rooms were spacious with a fantastic view of SMN, a huge separate bathroom, and even had tables outdoors and a balcony. The service was impeccable, keeping everything very well stocked and offering attentive service at the table. The dining, which included many gluten-free options, was delightful with great choices and French pastries. The facilities were top-notch, meeting all my needs during the stay.
Rooms
10.0
The rooms were spacious, clean, and comfortable with a wonderful view of SMN and excellent amenities.
Service
10.0
The service was exceptional, with attentive staff at the reception desk and great room service, valet parking, welcome drink, and happy hour offerings.
Location
10.0
The hotel's location was just perfect, situated on a beautiful square close to many attractions and adjacent restaurants.
Dining
9.0
The dining experience was fantastic with a variety of great options, including many gluten-free choices and delicious French pastries.
Facilities
10.0
The facilities were excellent, providing everything needed for a comfortable stay.
Andrew
United Kingdom,
October
2023
8.4/10
I had a wonderful stay at the hotel. The location was great, with easy access to the train station and close to all the important sites of Florence. The rooms were comfortable, but the strangely angled shower was a bit odd. The service was exceptional, with attentive staff. The dining options provided many gluten-free choices. Overall, a lovely experience with some minor quirks.
Rooms
8.0
The rooms were comfortable, but the strangely angled shower was a bit odd.
Service
9.0
The service was exceptional with attentive staff.
Location
9.0
The hotel's location was ideal for exploring Florence, being close to the train station and tourist sites.
Dining
8.0
The dining experience offered many gluten-free options.
Facilities
8.0
The hotel facilities were well-kept and functional.
James
United States,
August
2023
8.8/10
The hotel is situated on a beautiful square, within a 5-minute walk from the train station, offering a convenient location. The rooms provide views of the cute piazza, although the strangely angled shower may be a drawback. The service is attentive and includes helpful reception staff and amenities like room service and valet parking. The dining options feature great choices, including many gluten-free options. Overall, the hotel delivers a good value for money experience.
Rooms
8.0
The rooms offer views of the piazza and are clean and comfortable, although the strangely angled shower may not be ideal.
Service
9.0
The service is top-notch, with a well-stocked room and attentive staff at the reception desk.
Location
10.0
The hotel's location on the lovely square near the SMN station is perfect for easy access to transportation.
Dining
9.0
The dining experience is excellent with a variety of great options, including many gluten-free choices.
Facilities
8.0
The hotel offers a range of facilities that contribute to a pleasant stay.
Mickey
United States,
July
2023
9.4/10
I loved my stay at this hotel! The location is unbeatable, right in the heart of Santa Maria Novella square. The rooms were cozy and had a lovely balcony overlooking the square. The service was top-notch with a well-stocked reception desk and attentive staff. Dining options were fantastic with great choices including gluten-free options. The facilities were excellent, especially the view of Piazza Santa Maria Novella.
Rooms
9.0
The rooms were cozy with a lovely balcony overlooking the square.
Service
9.0
The service was top-notch with a well-stocked reception desk and attentive staff.
Location
10.0
The location couldn't be better, right in the heart of Santa Maria Novella square.
Dining
9.0
Dining options were fantastic with great choices including gluten-free options.
Facilities
10.0
The view of Piazza Santa Maria Novella was breathtaking.
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