Reserve directly with us
Up to 10% cheaper
than with Booking.com
Check rooms and rates
From111US$ /night
Check-in
16Jan2026Select date
Check-out
17Jan2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123
-
Steps from Basilica of Santa Maria Novella
Great
8.8
9.3
/10
4.2
4.1
/5

Rooms & Amenities

Hotel Rosso23 offers 42 rooms with free Wi-Fi, satellite TV, minibar, and air conditioning. Rooms feature Egyptian cotton sheets, safes, and bathrooms with hairdryers. Some rooms overlook Piazza Santa Maria Novella and the Duomo. The French Room has a double bed, while the Superior Room includes a study space and sitting area.

Dining & Breakfast

The hotel has a modern breakfast room with checkerboard floors, banquette seating, and wooden tables. Nearby, Piazza Santa Maria Novella hosts multiple bars and restaurants, including Mercato Centrale (0.5 km) for local Tuscan cuisine.

Location & Transport

The hotel is in Piazza Santa Maria Novella, 5 minutes from Florence Santa Maria Novella train station and the Duomo. Peretola Airport is 10 km away. Key landmarks within walking distance include the Uffizi Gallery (1 km), Palazzo Vecchio (1 km), and Via Tornabuoni shopping street.

Services & Facilities

Reception operates 24/7 with concierge services for tours and transfers. The hotel provides luggage storage, currency exchange, and pet-friendly accommodations. An affiliated parking garage is available for guests arriving by car.

Design & Atmosphere

The hotel features a red and gray color scheme, with floor-length gray curtains and bold red accents. Housed in a historic building, it shares a lobby, bar, and breakfast area with sister hotel Garibaldi Blu.

Must-do experiences

  • Visit the stunning Boboli Gardens for a peaceful escape.
  • Taste the famous Florentine steak at Trattoria Da Burde.
  • Explore the Uffizi Gallery for world-renowned art collections.
  • Stroll through the Oltrarno district for charming artisan shops.
  • Sample gelato at Gelateria dei Neri, a local favorite.
View all

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Single Room
2 persons
110 sq. feet 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
140 sq. feet 
1 Double bed
Shower
Heating
Click button to see more rooms
Show all rooms
Show all roomsLess

Check Dates & Room Rates

See what's available for your travel dates

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

General

  • Non-smoking rooms
  • Free Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
Show more

Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Ristorante Alla Griglia
400 ft
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
Explore Florence
Explore Florence
Top Attractions
Activities
Dining
Entertainment
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8 minutes' walk
Iconic symbol of Florence, known for its stunning dome and intricate designs. Offers guided tours and breathtaking views.
Ponte Vecchio
Ponte Vecchio
9 minutes' walk
Historic bridge filled with shops and jewelry stores, offering picturesque views of the Arno River, perfect for photos.
Galleria degli Uffizi
11 minutes' walk
Renowned art museum housing masterpieces by Michelangelo and Botticelli. Reservations recommended to avoid long lines.
Mercato Centrale
Mercato Centrale
8 minutes' walk
Vibrant food market showcasing local specialties. Ideal for tasting Tuscan cuisine and buying fresh ingredients.
Bike Tours
2 minutes' walk
Guided bike tours available nearby, exploring Florence's culture and history. Rentals and tours suitable for all skill levels.
Relaxing at Giardino Bardini
18 minutes' walk
Beautiful gardens featuring stunning views of Florence, perfect for a peaceful stroll or a picnic. Entry fee required.
Verdoliva Trattoria Toscana
Verdoliva Trattoria Toscana
1 minute' walk
Traditional Tuscan dishes in a cozy setting. Try the handmade pasta and local wines, with vegetarian options available.
Vincanto Ristorante
Vincanto Ristorante
2 minutes' walk
Charming restaurant with a romantic ambiance. Specializes in seasonal cuisine and handmade desserts; reservations recommended.
Teatro della Pergola
15 minutes' walk
Historic theater offering a variety of performances, including operas and concerts. Enjoy an elegant night out.
Jazz Club Firenze
10 minutes' walk
Live music venue featuring jazz performances and a vibrant atmosphere. Great for a relaxed evening with friends or family.
Getting around
City Centre
Florence3 min  ·  700 ft
Airports
Peretola Airport (FLR)11 min  ·  4.2 mi
Pisa International Airport - Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop3 min  ·  700 ft
Unlock Early-Bird Deals
Grab Exclusive Rates Instantly
Check Rates
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
is available in for free.
Breakfast
A buffet breakfast is served at affordable prices. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42
Questions of the users
About Hotel Rosso23 - Wtb Hotels
Is there an elevator available for guests at the hotel?
10 November 2024
Yes, there is an elevator to assist guests in accessing different floors.
If I arrive late at night from the airport, can I still check in?
15 December 2024
The reception is open 24 hours, so late-night check-ins are possible.
Is it possible to leave my bags at the hotel if I arrive before check in?
22 January 2025
Luggage storage is available, allowing guests to securely leave their bags until the room is ready.
Is daily housekeeping service provided for guest rooms?
28 February 2025
Yes, housekeeping services are available every day to ensure a clean and comfortable stay.
Are there facilities in the room for making tea or coffee?
10 March 2025
Rooms are equipped with a water boiler, tea bags, sugar, and cups for guests' convenience.
Can an extra bed be accommodated for a young child in a standard room?
18 April 2025
An extra bed can be added to the room, and nearby parking options are available.
Is parking available near the hotel, and can I unload my luggage in front?
25 May 2025
Parking options are nearby, and unloading luggage at the front door is allowed before you park.
Are there any options for interconnecting rooms for families?
30 June 2025
Interconnecting rooms are not available, but there are rooms on the same floor that are close to each other.
Do you provide converters for electrical devices?
7 July 2025
Converters are available at the reception for guests who need them for their electronics.
What are the check-in and check-out times at the hotel?
15 August 2025
Check-in starts at 14:00, and check-out is usually at 11:00.

Next best alternative

Consider them for your next trip.
Check-in
16Jan2026Select date
Check-out
17Jan2026Select date
Rooms and Guests2 Guests, 1 Room
Need more options?
Check Top hotels near Hotel Rosso23 - Wtb Hotels
Floren Hotel Florence Room photo
Mobile-only price

Floren Hotel Florence

8.9
Great370 reviews
43m from property
USD 33USD 29
per night
Santa Maria Novella - Wtb Hotels Florence Restaurant photo
Mobile-only price

Santa Maria Novella - Wtb Hotels Florence

9.3
Perfect1155 reviews
58m from property
USD 201USD 180
per night
Hotel Lombardia Florence Room photo
Mobile-only price

Hotel Lombardia Florence

8.0
Great1655 reviews
62m from property
USD 87USD 78
per night